Services Overview

At Antix Media, we go beyond expectations with our emotion-driven approach. We partner with clients to enhance their brand and expand their reach through an iterative six-phase process:

1. Confirm Business Objectives
2. Review Brand, Position, and Core Messages
3. Plan Communications
4. Develop Creative Materials
5. Execute Coordinated Campaigns and Promotions
6. Assess Impact and Channel Performance

Our approach allows for continuous refinement that incorporates new ideas, capabilities, and targets as we monitor the effect campaigns have on sales activities.

Our communications team collaborates closely with your internal product owners to ensure business requirements and performance metrics are aligned. We also coordinate with website partners and content specialists, acknowledging that our core team can't be experts in every field. Our commitment extends to the development and oversight of all outbound and inbound marketing activities, ensuring a long-term, effective business relationship.

Aligned with Abinsi Consulting's "Run a Better Business" program, Antix Media is an Abinsi Authorized Partner dedicated to addressing key aspects of your business that impact sales, capacity, and profitability. This program focuses on balancing your business across eight competencies, with particular emphasis on four crucial marketing areas: "Product," "Brand," "Relationships," and "Operations."

We are successful when you are.

A successful marketing program doesn’t have to be complicated, but it does require commitment and thoughtful planning. Antix Media offers flexible engagement models to fit your budget—whether you prefer advisory support for a DIY approach or a comprehensive management of your entire communications strategy. Expect a well-managed program that combines innovation with your control. Recognizing that "one size does not fit all" in marketing, we use a variety of methods to evoke emotions that reflect your unique value proposition.

Branding and Core Segmentation

Your brand is more than just a logo—it's the heart of your business. We help you create a strong, memorable brand identity that reflects your values and sets you apart from the competition.

Our branding services start with an assessment workshop where we explore your current capabilities, objectives, successes, and challenges. The Antix Media team maps out a strategy for action to address content gaps and operational capabilities. This branding exercise explores the organization's position and value proposition from the perspective of your identified market segments. We'll explore your segmentation strategy to identify any gaps, and develop approaches to reach these segments with specific messages.

The Brand and Segmentation exercise develops two "living" documents:

1. Business/Brand Profile that confirms your position in the marketplace
2. Core Messages and Segmentation profile.

These documents are populated and amended on an ongoing basis as your business grows and marketing activities mature. A business pivot may result in in significant changes to these documents as new priorities are adopted by your leadership team.

A third (optional) deliverable is the development of a Business Placemat that represents all aspects of your business. The placemat is recommended when marketing activities are not adequately aligned to operational activities. Symptoms include poor quality control, low client satisfaction (client churn), consistent re-work, and work-scheduling challenges. These all impact reputation, margins, and ability to grow.

Other aspects of your brand and go-to-market strategy include pricing, discount models, intake processes, customer-self-service processes, direct sales resources, and customer support desk services. These all impact brand and segmentation decisions though the customer journey (before and after the customer commitment). 

Starter Websites

Your website should evolve with your organization. Common mistakes when developing your first website involve poorly defined core messages and creating unneeded content, while key brand decisions are still pending. Attempting to include too many features from the start can lead to delays and frustration.

Through our multi-phased approach, we leverage “starter websites” that, with each release, mark a step in your journey to build reputation and market relationships. This program allows for responsive communication of core messages while developing more comprehensive strategies over time. For instance, avoid implementing web forms if you don’t yet have a process to handle inbound submissions.

A simple starter website is cost-effective and can be ready within a few weeks of finalizing your core messages.

Website Overhauls

Website overhauls typically occur due to a business pivot, a brand refresh, or difficulties with existing website technology. During an overhaul, we evaluate the required changes and explore future opportunities to integrate, such as targeting underdeveloped market segments, introducing automated subscriptions and online purchases, and integrating product and fulfillment services (e.g., support materials).

Antix Media recommends a phased approach to enhancements that aligns with the customer journey, covering sales, order fulfillment, and product support.

Advanced Banners and Ad Hosting

Introduce advanced banners and ad Hosting to your existing websites easily with an Antix subscription. Antix is a unique platform that injects dynamic content into existing websites. Its simple interface eliminates the complexity of many CMS tools (like WordPress) giving authors the ability to dynamically change content through changes to banners.

Antix banners are unique in several ways including the ability to be used across your suite of communications tools - websites, display boards, and social media. Banners are easily inserted into existing websites by your web partner. Once inserted, content can be changed without going to the website CMS. Additionally, Antix can be used to host ads and external content from another Antix publisher - perhaps an organization in your business network.

Use Antix to:

• Embed time-sensitive materials such as events and sales
• Download materials to end-users
• Track performance of a specific webpage
• Distribute YouTube videos through your website
• Make money by hosting advertisements
• Promote your content on other websites  

Antix is a powerful tool that revitalizes static websites. Utilize Antix to embed dynamic messaging into your online tools and enhance your retail signage and display boards. The integration of content distribution across your chosen channels is highly impactful. Antix is both cost-effective and easy to implement.

Creative Design

Our Creative Design team excels in crafting materials that effectively communicate your organization's core messages. These assets are essential for your promotional efforts and are designed to be reusable and adaptable for various channel requirements, such as resizing.

We begin with impactful copy and stock imagery tailored to resonate with your target segments, whether for ongoing branding or specific promotional campaigns. Once a solid foundation is in place, our Creative team can develop supplementary materials, including custom photography, animation, promotional videos, instructional videos, and avatars.

These materials can be distributed through your website, social media, or paid advertising as part of a cohesive marketing strategy and channel plan.

Marketing Campaigns & Promotions

Maximize your online presence with targeted digital campaigns, including SEO, social media management, and content creation. We help you reach your audience where they are most active, driving engagement and conversions. We offer a variety of programs that start with basic channel management and periodic promotions (based on your needs), through to actively managed campaigns connected to selected directory listings (e.g. Google) and social media. 

Antix Media is different from our competitors because we focus on reaching your market segments through campaigns that are segment-focused (vs channel focused). The result is better engagement with content and lower wastage. This is especially true for organizations service niche markets where Google and general social media are ineffective. 

Our campaigns are designed to use a variety of channels and techniques to implement reusable materials. Support of direct sales and harvesting inbound inquiries is an important consideration as we design promotional campaigns.